The Making Of The Bazaar

The Making Of The Bazaar

Introduction

Launching a video game in 2024 means launching a universe. The game itself is only part of it; the audience wants to know how it was made, who made it, and why it matters. When Tempo Games tapped Simon to lead the full video marketing operation for The Bazaar, that's exactly the challenge on the table. Ambient was brought in to concept, direct, and produce every video marketing asset tied to the game's launch. Not a single piece. Not a campaign. The entire thing.

Year

2022

Industry

Games

Timeline

2 Years

Introduction

Launching a video game in 2024 means launching a universe. The game itself is only part of it; the audience wants to know how it was made, who made it, and why it matters. When Tempo Games tapped Simon to lead the full video marketing operation for The Bazaar, that's exactly the challenge on the table. Ambient was brought in to concept, direct, and produce every video marketing asset tied to the game's launch. Not a single piece. Not a campaign. The entire thing.

Year

2022

Industry

Games

Timeline

2 Years

Challenges

Challenges

The assignment covered four distinct content pillars, each one its own ongoing series running parallel to the game's development and release:

The official launch trailer: Ambient held full concept and creative direction, responsible for the cinematic piece that would introduce The Bazaar to the world on launch day. The Making of the Developers Series: An ongoing video diary series pulling back the curtain on the team building the game, giving the audience a window into the creative process behind one of the most anticipated auto battlers in the genre. The Making of the Art Series : A dedicated spotlight series on the visual world of The Bazaar, documenting the artists and illustrators shaping the game's distinctive aesthetic. The Making of the Music Series: A cinematic dive into the sonic identity of The Bazaar, capturing the composers and sound designers building the audio world players would inhabit. Across all four pillars, Ambient owned the Run-of-Show, production, and post-production for every update video in the series.

Over 100 individual pieces of content. Developer diaries. Art spotlights. Music features. Cinematic trailers. Each one produced to the same standard, each one feeding the same growing universe.

Over 100 video assets delivered across the full launch campaign. The complete library lives at @PlayTheBazaar on YouTube - a body of work that documents not just a game launch, but the full creative and human story behind one of the most ambitious indie game releases in recent memory. 100+ Videos Produced · 4 Content Series · Full Launch Trailer · End-to-End Production and Post

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ambient.

Have a project in mind?

Every great project starts with a conversation.

ambient.

Have a project in mind?

Every great project starts with a conversation.