THE GRASS LEAGUE

THE GRASS LEAGUE

Introduction

Some clients come to you with a project. Others bring you into something they're building from the ground up.When the LA Roses joined The Grass League - an outdoor, grass-format golf league redefining how the sport is played and experienced - they brought Ambient in as their official media directors from day one. The scope was total: live event coverage, edited deliverables, social content, and a consistent visual identity across every platform. The mission was simple. Make people care about this team.

Year

2026

Industry

Sports

Timeline

On Going

Introduction

Some clients come to you with a project. Others bring you into something they're building from the ground up.When the LA Roses joined The Grass League - an outdoor, grass-format golf league redefining how the sport is played and experienced - they brought Ambient in as their official media directors from day one. The scope was total: live event coverage, edited deliverables, social content, and a consistent visual identity across every platform. The mission was simple. Make people care about this team.

Year

2026

Industry

Sports

Timeline

On Going

Challenges

Challenges

Every match day is a production.

Ambient shows up on the ground to capture the energy of competitive golf in a format that moves faster and hits harder than the traditional game - then turns that footage into content that lives well beyond the final putt. From live coverage to edited highlights to social-ready cuts, every deliverable is built around one goal: growing the LA Roses' audience and giving fans a reason to keep coming back. Consistent. High-quality. Match after match. The Moment The GL Championship changed the conversation. When the LA Roses took the win, Ambient was there for all of it - including the story at the center of it. Brother and sister Ryan and Gabi Ruffels, competing together under the same banner, bringing a dynamic to team golf that the sport rarely gets to show. The kind of human story that makes a highlight reel feel like something more. That championship coverage didn't just document a win. It introduced an audience to a team worth following.

Final thoughts

Final thoughts

Live event coverage · Match day production · Edited deliverables · Social content · Ongoing media direction - from day one.

This one has a natural emotional hook with Ryan and Gabi that the other two case studies don't have - I leaned into it. Want me to expand that section if you have more detail on their story, or keep it at this weight? Also happy to pull any stats you have on reach or engagement once the numbers are there to add.

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ambient.

Have a project in mind?

Every great project starts with a conversation.

ambient.

Have a project in mind?

Every great project starts with a conversation.