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Fanatics
Project type
Web Content
Location
Detroit, MI
Fanatics, a leading sports merchandise company, partnered with Ambient to capture the essence of the fan tailgate experience. The goal was to produce high-quality photos and videos that showcase the excitement, camaraderie, and passion of sports fans, emphasizing the unique culture surrounding tailgating. Ambient delivered engaging visuals that resonated with Fanatics’ brand identity and celebrated the dedication of sports enthusiasts.
Focus: NFL tailgating culture, featuring die-hard Detroit Lions fans alongside a segment portraying Rams fans.
Deliverables: A mix of dynamic photos and videos capturing fans’ pre-game rituals, fan interactions, and the vibrant tailgate atmosphere.
